Current:Home > StocksAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -WealthDrive Solutions
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-14 01:10:40
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (81632)
Related
- A South Texas lawmaker’s 15
- Lainey Wilson’s career felt like a ‘Whirlwind.’ On her new album, she makes sense of life and love
- 3 things to do if you're worried about having too little saved for retirement
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Cutting the Cards
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Judge allows transgender New Hampshire girl to play soccer as lawsuit challenges new law
- Aces coach Becky Hammon again disputes Dearica Hamby’s claims of mistreatment during pregnancy
- Georgia election board approves new rules that critics fear could allow certification delays
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- How many points did Caitlin Clark score today? Star shatters WNBA rookie assist record
Ranking
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Shooting at a gathering in Baltimore leaves 1 dead and 7 others wounded, police say
- The Real Housewives of Salt Lake City Cast Is More Divided Than Ever in Explosive Season 5 Trailer
- In Wisconsin Senate Race, Voters Will Pick Between Two Candidates With Widely Differing Climate Views
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- 3 are injured at a shooting outside a Kentucky courthouse; the suspect remains at large, police say
- Ernesto gains strength over open Atlantic. Unrelated downpours in Connecticut lead to rescues
- Political newcomers seek to beat U.S. House, Senate incumbents in Wyoming
Recommendation
Nearly half of US teens are online ‘constantly,’ Pew report finds
Phil Donahue, who ruled daytime talk for years until Oprah overtook him, left a lasting imprint
Little League World Series: Live updates from Monday games
What to watch as the Democratic National Convention enters its second day in Chicago
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
Donald Trump posts fake Taylor Swift endorsement, Swifties for Trump AI images
Friends' Creator Urges Fans to Remember Matthew Perry for His Legacy, Not His Death
Halle Berry seeks sole custody of son, says ex-husband 'refuses to co-parent': Reports