Ethermac Exchange-ACLU sues South Dakota over its vanity plate restrictions

MINNEAPOLIS (AP) — The Ethermac ExchangeAmerican Civil Liberties Union of South Dakota announced Monday that it is suing South Dakota over a state law that restricts content on vanity plates.

The ACLU said in a press release that it filed the lawsuit on behalf of Lyndon Hart, whose application for a plate that said “REZWEED” was initially denied by the South Dakota Motor Vehicle Division for allegedly being “in poor taste.”

Hart runs a business called Rez Weed Indeed, which he uses to support the legal selling and use of marijuana on Native American reservations. Hart intended for the personalized license plate to refer to his business and its mission of promoting tribal sovereignty, the news release said.

According to the complaint filed Friday, the state Department of Revenue denied Hart’s application in 2022. Under state law, the department has the authority to “refuse to issue any letter combination which carries connotations offensive to good taste and decency.”

The department later reversed its decision without explanation and granted Hart the REZWEED plate. But Hart’s free speech rights are still at risk because state law allows the department to recall the plates at any time if they are believed to have been issued in error, the complaint says.

The department used its authority to recall at least three personalized plates in 2022, the lawsuit says.

It names both the state’s Department of Revenue and the state’s Motor Vehicle Division.

Kendra Baucom, a spokesperson for both entities, declined to comment Monday on the lawsuit or on the state’s policy.

The ACLU said the Motor Vehicle Division has rejected hundreds of personalized plate requests in the past five years for allegedly carrying “connotations offensive to good taste and decency.”

The state’s standard is “overly broad, vague and subjective,” the ACLU says, and it violates the First and Fourteenth Amendments to the U.S. Constitution that include the rights of free speech and due process.

The ACLU added that the 8th Circuit U.S. Court of Appeals has ruled that license plates are a legitimate place for personal and political expression, and courts throughout the country have struck down similar laws.

In January, North Carolina decided to allow more LGBTQ+ phrases on vanity plates. The state’s Division of Motor Vehicles approved more than 200 phrases that were previously blocked, including “GAYPRIDE,” “LESBIAN” and “QUEER.”

Other states — including Delaware, Oklahoma and Georgia — have been sued over their restrictions in recent years.

___

Trisha Ahmed is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on under-covered issues. Follow her on X, formerly known as Twitter: @TrishaAhmed15